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{lang: ‘en-GB’}Share Social media is everywhere but do it wrong and you can waste a huge amount of time. Here are 8 Social Media marketing mistakes and how to avoid them. 1. Selling not engaging Engage with people… not just push information/ selling. Research has shown that the effective ratio is 8 giving information . . . → Read More: 8 Social Media Marketing Mistakes and How To Avoid Them {lang: ‘en-GB’}Share You know how it is sometimes you are going along in your business and then something comes out of the blue that changes everything… usually for the worse. It happened to a friend of mine very recently business was fine until she had a serious skiing accident so she will not be . . . → Read More: Small Business: What If The Worst Happened? {lang: ‘en-GB’}Share When I ran my small therapy business one minute I would be discussing the strategy for the next year the next I would be cleaning the toilets. It is that whole range of business you deal with as a small business owner. You might think I resented the mundane tasks but I . . . → Read More: Small Business: What’s your context? {lang: ‘en-GB’}Share Today I am going to talk about something that is counter intuitive…. All the best business books recommend that you plan your strategy… And indeed in my book “Set Up A Therapy Business A step by step guide” I devote a whole chapter to it… So clearly I also consider it to . . . → Read More: Small Business: Do You Plan Too Much? {lang: ‘en-GB’}Share I had a discussion with another business owner the other day about the most important word in business.. he said sales but I disagreed and said another word… I thought the most important word was why. Apart from thinking I had gone all ”woowoo” on him ( as he would put it) . . . → Read More: Successful Business: What’s The Most Important Word? {lang: ‘en-GB’}Share What’s one characteristic you need in business if you are to survive in the long term? Resilience? Great Products? Yes all of those, but what I was thinking of was: integrity. By that I mean giving your word to something and delivering ( or overdelivering) on that promise.
And it is . . . → Read More: Successful Small Business: What You Can’t Do Without {lang: ‘en-GB’}Share This week I had a question from one of my clients about how to get the best out of their employees… particularly if one is being” difficult” or uncooperative… To be honest I don’t think I can summarize better than in this blog post from the e-myth blog.Incidentally if you have never . . . → Read More: Small Business: Do Your Employees Play Ball? {lang: ‘en-GB’}Share I was talking with a business investor the other day and he made an offhand comment that I thought was quite counter intuitive and interesting. He said it was a mistake to inject too much money into a business at any one time as the recipients will only spend it. I started . . . → Read More: Can You Have Too Much Cash in Business? {lang: ‘en-GB’}Share A key way to grow your therapy business is to do some market research and find out if there is a market for your product or service and the expected demand. I talk about desk top research elsewhere so in this blog post I look at some tips for doing field research.
. . . → Read More: Market Research – 10 Tips For Doing Field Research  Leave a comment  Market Research, Marketing  #set up therapy business, #start business, alternative therapy, business coaching, business for therapists, business start up, cash flow, complementary therapy business, field rresearch, find your niche, Market Research, massage therapy, new business, small business, successful business, surveys, therapy business, usp, women in business {lang: ‘en-GB’}Share It would appear my post the other week on training failing you has elicited a number of differing reactions which I have found really interesting and intriguing. A number of respondents have said that yes their business training was inadequate and a couple of people have defended their training, one saying quite . . . → Read More: Is Passion In Business Enough? Leave a comment Business Growth, New therapy business, Success #set up therapy business, #start business, alternative therapy, attracting new clients, business for therapists, business start up, complementary therapy business, efficiency, holistic therapies, small business, successful business, therapy business, women in business |
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